The Long Tail: Why the Future of Business Is Selling Less of More - 2006 - Chris Anderson
Wired editor Anderson declares the death of "common culture"?and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. Buy now from Amazon.com

E-Commerce User Experience - 2001 - NN/g
This comprehensive usability study by the Nielsen Norman Group (NN/g) focused on 20 business-to-consumer (B2C) websites. Sites studied included Amazon.com, Wal-Mart, HermanMiller, Disney, eToys, Jcrew, 1800flowers, Tower Records and BasketHaus to name a few. The results are fascinating, the effectiveness proven and the guidelines established by the NN/g should be implemented into your retail site to guarantee a successful online store. Buy now from Amazon.com

Three Clicks Away - 2001 - Michael Drapkin, Jon Lowy, Daniel Marovitz
On the Web, you should never be more than 3 clicks away from the information you need. 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics. Buy now from Amazon.com

The Business of Ecommerce - 2000 - Paul May, David Orchard
George Gordon, President and CEO of FastParts.com, "Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy." Buy now from Amazon.com

7 Habits of Successful Ecommerce Companies - 2004 - Ravi Damani, Chetan Damani, Neil Sait
With annual ecommerce growth at double digits and new global emerging markets, ecommerce expansion has become a focus for many businesses. As companies have grown they have discovered through an approach of trial and error what works for them and what fails. We understand that there is no one size-fits-all strategy but rather a structured approach. We have taken our 8 years expereince working with some of the largest multi-national ecommerce businesses to some of the smallest operations, from global brands to husband and wife stores our cumulative knowledge has identified seven complimentary habits that have produced the greatest growth and profitability increases for these organisations. We believe that focusing on these 7 complimentary habits will not only help orgnisations improve revenue and profitability but will increase market share and enable these companies to leverage their success in the face of adverse competition. Buy now from Amazon.com

The Unusually Useful Web Book - 2003 - June Cohen
Everything we've learned about why sites succeed! June Cohen is the former VP of Content for HotWired.com, the pioneering site that spun off of Wired Magazine in 1994. She also founded Webmonkey.com, the much-loved site for web developers. This book brings her nine years of experience and 50 interviews with other web experts to you in a jargon-free, specifically detailed useful web book. The 12 steps to web site success is explained in an informative and entertaining fashion that not only lightens the experience but will eventually make you rethink your entire web site strategy. Buy now from Amazon.com